Maison Lucien Franchise & Partnership

Maison Lucien French cuisine wooden sign in Hội An Old Town — Maison Lucien — 7/1 Phan Bội Châu, Hội An

The Story

A French Bistro Concept Born in Hội An

Maison Lucien was created with a simple ambition: to offer an authentic French dining experience in Vietnam while making the most of the exceptional ingredients available locally.

Located in a quiet alley in Hội An Old Town, Maison Lucien combines the traditions of French bistro cuisine with the character and ingredients of Vietnam.

From homemade terrines and French onion soup to duck confit, foie gras, French cheeses and carefully selected wines, the restaurant is built around authentic French culinary traditions, warm hospitality and attention to detail. Discover the story behind Maison Lucien.

Today, Maison Lucien is exploring how this concept can be developed with selected partners in new destinations.

The Concept

More Than a Restaurant

Maison Lucien is not simply a collection of recipes or a restaurant name. It is a complete French dining concept built around cuisine, hospitality, atmosphere and brand identity.

Authentic French Cuisine

Classic French recipes, culinary techniques and the know-how of French Chef John Gallais.

French Hospitality

A warm, attentive and personal approach to service.

Local Ingredients

Where appropriate, local ingredients and producers are integrated into the concept while maintaining its French culinary identity.

Wine & Gastronomy

French wines, cheeses and carefully selected products form an important part of the Maison Lucien experience.

Atmosphere

A warm, intimate French bistro atmosphere designed for relaxed dining and memorable experiences.

Brand Identity

A recognizable Maison Lucien identity that can be adapted to different destinations while maintaining its core values.

Why Maison Lucien?

Built for Partners Who Want Something Distinctive

The Maison Lucien concept is designed for partners who want to create a distinctive French restaurant experience rather than another generic international restaurant.

01

Proven Restaurant Concept

Maison Lucien is already operating as an independent French restaurant in Hội An.

02

French Culinary Expertise

Led by French Chef John Gallais, with more than 25 years of professional experience.

03

Local + French

The concept combines French culinary tradition with local sourcing whenever possible.

04

Strong Customer Experience

Cuisine, wine, service and atmosphere are treated as one complete experience.

05

Selective Development

Maison Lucien intends to grow carefully, with the right partners and the right locations.

Recognition

Recognised by Food & Hospitality Organisations

Maison Lucien has received recognition from food and hospitality organisations for its cuisine and dining experience.

🏆

Best Casual Dining Restaurant 2025

Epicure Vietnam — Highly Recommended

🎖️

Nominee — Best Chef of the Year 2026

Epicure Vietnam

🥂

Nominee — Best French Cuisine Restaurant Asia 2026

World Culinary Awards

See all press & awards

The Chef Behind Maison Lucien

Chef John Gallais

French Chef · Normandy Heritage · 25+ Years of Experience

Chef John Gallais brings more than 25 years of professional experience in French cuisine. His approach combines traditional French culinary techniques with an open-minded approach to local ingredients and international dining. His experience and culinary philosophy are at the heart of Maison Lucien. Meet Chef John Gallais.

Discover Chef John Gallais

Asia & International Development

From Hội An to New Destinations

Maison Lucien was born in Hội An, Vietnam, but the philosophy of the concept can travel. We are interested in speaking with experienced hospitality partners who believe there is an opportunity for authentic French cuisine in their city or market.

Potential markets may include:

Vietnam Thailand Singapore Indonesia Malaysia Philippines South Korea Japan Taiwan Hong Kong and selected international destinations

These are potential markets and selected destinations under consideration, subject to project evaluation — not confirmed locations or existing franchises.

Partnership Models

Different Ways to Work With Maison Lucien

Every market and every restaurant project is different. Maison Lucien therefore evaluates partnership opportunities individually.

Franchise

Develop a Maison Lucien restaurant under an agreed franchise structure, subject to the applicable regulations of the destination market.

Licensing

Brand Licensing

Use the Maison Lucien brand, concept and know-how under an appropriate licensing agreement.

Partnership

Strategic Partnership

Work together on a specific restaurant or hospitality project.

Support

Restaurant Development Support

For investors or restaurant operators who already have a location or project and are looking for French culinary and operational expertise.

From Concept to Opening

Support From Concept to Opening

Depending on the partnership structure and project, Maison Lucien may provide support in areas such as:

Concept Development

Guidance on translating the Maison Lucien concept into a new location.

Menu Development

French culinary concepts, recipes, menu structure and adaptation to local products.

Kitchen Guidance

Kitchen organisation, equipment recommendations and culinary standards.

Chef & Team Training

Training and guidance for kitchen and service teams.

Supplier Guidance

Recommendations regarding suitable French and local products where appropriate.

Restaurant Experience

Guidance on atmosphere, service standards and guest experience.

Brand & Marketing

Support and recommendations relating to Maison Lucien branding, digital presence and restaurant marketing.

Opening Support

Potential assistance during the preparation and opening phase, depending on the project.

Development Philosophy

Grow Carefully. Grow With the Right Partners.

Maison Lucien is not looking to become a mass-market franchise. We believe that a strong restaurant brand grows through the right people, the right locations and a genuine commitment to quality. Our objective is to develop Maison Lucien selectively while protecting the culinary identity, hospitality standards and values that define the brand.

The right partner.
The right location.
The right experience.

Selected Markets

Selected Markets for Future Development

Maison Lucien was born in Hội An, Vietnam, but the concept is designed to travel. We are particularly interested in exploring opportunities in destinations with strong tourism, hospitality and dining markets, where an authentic French bistro concept could have long-term potential.

Our current areas of interest include selected cities and destinations across Vietnam, Thailand, Japan, South Korea and other Asian markets.

Vietnam

Ho Chi Minh City
Hanoi
Da Nang
Nha Trang
Phu Quoc

Thailand

Bangkok
Phuket
Koh Samui
Chiang Mai

Japan

Tokyo
Osaka
Kyoto
Fukuoka

South Korea

Seoul
Busan
Jeju

Other Asian Markets

Singapore
Hong Kong
Bali
Kuala Lumpur
Phnom Penh
Siem Reap
Luang Prabang

These are areas of interest only and are not confirmed development plans. Maison Lucien welcomes proposals from qualified partners in these and other markets.

Is Your City Not Listed?

Our development interests are not limited to the destinations listed above. If you believe Maison Lucien could be a strong fit for your city or market, we would be pleased to hear about your project.

Contact Maison Lucien

Who Are We Looking For?

We Are Interested in Speaking With

Experienced restaurant operators
Hospitality professionals
Entrepreneurs
Restaurant investors
Hotel and resort groups
Local business partners
Investors with strong local operational support

The ideal partner shares

Passion for hospitality Commitment to quality Respect for French culinary traditions Strong local knowledge Long-term vision Professional approach to restaurant operations

The Development Process

From Idea to Maison Lucien

01

Tell Us About Your Project

Submit your location, experience and development plans.

02

Initial Discussion

We discuss your market, concept and expectations.

03

Project Evaluation

The location, investment structure, operating model and partner profile are reviewed.

04

Partnership Structure

If both parties are interested, the appropriate commercial and legal structure is developed with the relevant professional advisors.

05

Development

Concept preparation, training, setup and opening support according to the agreed partnership.

Important Information

Maison Lucien partnership and franchise opportunities are subject to individual project evaluation and applicable laws and regulations in the destination market.

Each project may require local legal, tax, corporate, intellectual property, licensing, employment and regulatory advice. Partners are responsible for obtaining appropriate professional advice and complying with the applicable requirements of their country or territory.

Any franchise, licensing or partnership arrangement will be subject to a separate written agreement between the relevant parties.

FAQ

Frequently Asked Questions

Is Maison Lucien currently offering franchises?

Maison Lucien is currently exploring selected franchise, licensing and partnership opportunities with suitable partners. Each project is evaluated individually.

Can I open a Maison Lucien restaurant outside Vietnam?

Yes. Maison Lucien is open to discussing opportunities in selected international markets, particularly across Asia and other destinations where the concept may be suitable.

Do I need restaurant experience?

Restaurant or hospitality experience is preferred. However, each project and partner profile is evaluated individually.

Can I propose my own location?

Yes. You can provide details of your proposed city and location when submitting your project.

Does Maison Lucien provide training?

Training and operational guidance may be available depending on the partnership structure and project.

Can Maison Lucien help with restaurant design?

Concept and restaurant experience guidance may be available depending on the project and agreement.

How much does it cost to open a Maison Lucien?

Investment requirements depend on the country, city, restaurant size, location, concept and partnership structure. Investment details are discussed during the project evaluation process.

Who handles legal requirements?

Each project must comply with the laws and regulations applicable in its destination market. Appropriate local legal, tax and regulatory professionals should be consulted for each project.

Interested?

Interested in Bringing Maison Lucien to Your City?

Are you interested in developing a Maison Lucien restaurant in your city or country? Whether you are an entrepreneur, restaurant owner, hospitality professional or investor, we would be happy to learn more about your project.

Simply contact us by email and tell us briefly about yourself and the project you have in mind.

We will then send you our Maison Lucien Partnership & Development Information Pack and a project questionnaire so that we can better understand your plans.